top of page
custom lure making

The Hands Behind the Hook

The Guide Behind the Lures

Drawing on a career as a professional guide, Derrick handcrafts each lure with a relentless focus on stunning aesthetics and field-tested durability. This meticulous artisanal process ensures every cast is backed by the absolute confidence needed to land the fish of a lifetime.

Combining decades of chemistry with a lifelong obsession for bass behavior, our lead maker pours mastery into every batch. This isn't mass production—it's high-performance art engineered for the final weigh-in. When you tie on a Propwater, you're fishing with thirty years of obsession.

30+

Years on the Water

100%

Hand-Made Precision

BORN ON THE WATER

A Legacy of Passion

Propwater was born from a singular obsession: the restless need for a lure that actually swims like the bait we see every morning at first light. Tired of store-bought plastics that lacked soul, we started carving our own path in a small coastal garage.

Every Propwater lure is handcrafted with the same level of care you put into prepping your gear for a tournament. We don't just sell tackle; we share the results of countless hours spent on the deck, refining shapes and perfecting movements that trigger primal strikes.

When you tie on a Propwater plastic, you’re trusting a signature design forged by experience. We are anglers building for anglers, ensuring that every cast is worth the wait and every hookup is a testament to quality craftsmanship.

Derrick Franks, featured in InFisherman Magazine 2014.mp4

Handcrafted Precision

Each lure is individually shaped and balanced by hand, ensuring a unique action that mass-produced gear simply can't replicate.

Engineered for Performance

Tournament Grade

Built with premium high-impact plastics and heavy-duty hardware to withstand the most aggressive strikes from trophy fish.

Field Tested

Prototypes are rigorously tested in both freshwater and saltwater environments before they ever reach your tackle box.

bottom of page